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The Next Generation of SaaS, Powered by AI
July 24th, 2025 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: artificial intelligence, cloud software, on-premises software, saas
Written by Neha Sharma, Sr. Manager, Data Management
As the digital landscape rapidly evolves, Software as a Service (SaaS) is entering a new era—one where Artificial Intelligence (AI) is not just an enhancement but a foundational driver of transformation. Once celebrated primarily for its scalability and operational efficiency, SaaS is now emerging as a platform for intelligent automation, predictive insights, and hyper-personalized user experiences. In this blog, we explore how AI is redefining SaaS and unlocking new possibilities for businesses across industries.
The Limitations of Traditional SaaS
While SaaS has significantly improved access, maintenance, and cost efficiency over traditional on-premises software, its core value proposition has largely centered around standardization and ease of deployment. However, as business needs become increasingly complex and data volumes grow, the demand for more intelligent, context-aware solutions has become clear.
This is where AI steps in.
How AI is Transforming SaaS
- Hyper-Personalization at Scale
AI enables SaaS platforms to deliver personalized experiences tailored to user behavior, preferences, and historical data. Whether it’s customizing dashboards or content recommendations, AI ensures that each user interaction is optimized for relevance and value. - Predictive Analytics and Insights
Modern SaaS applications are increasingly embedding AI models that analyze vast amounts of data to uncover trends, predict outcomes, and guide business decisions. This allows companies to address issues and capitalize on emerging opportunities proactively. - Intelligent Automation
From customer support chatbots to automated workflows, AI reduces manual effort and improves efficiency. SaaS products powered by AI can automate routine tasks while adapting to evolving user needs through continuous learning. - Enhanced Security and Compliance
AI algorithms can detect anomalies, flag potential security threats, and help maintain compliance with evolving regulatory standards. This is especially important for SaaS platforms that handle sensitive data across global regions. - AI-Assisted Development and Integration
Low-code/no-code SaaS platforms are leveraging AI to assist users in building applications, integrating systems, and generating code, making technical capabilities more accessible to non-developers and accelerating innovation cycles. - Continuous Learning and Improvement
Unlike static software, AI-driven SaaS solutions improve over time by learning from usage patterns. This continuous evolution ensures that the product remains aligned with business needs and market dynamics.
Preparing for the AI-First SaaS Future
To stay competitive, businesses should:
- Assess Readiness: Evaluate current SaaS platforms for AI capabilities and identify gaps
- Invest in AI-Savvy Partners: Choose SaaS vendors that actively invest in AI innovation and transparency
- Build Ethical AI Policies: Ensure AI models are explainable, fair, and aligned with your organization’s values
- Upskill Teams: Foster AI literacy across business and IT teams to maximize value from intelligent SaaS platforms
The Bigger Picture
AI is not just an upgrade to SaaS; it is redefining the way cloud software is developed, deployed, and experienced. The convergence of SaaS and AI offers the agility of the cloud with the intelligence of machine learning, creating smarter, more adaptive solutions for tomorrow’s challenges.
In a world that demands faster decisions, greater personalization, and operational excellence, embracing AI-powered SaaS is no longer optional; it’s imperative.
Conclusion
At Fresh Gravity, we bring deep expertise in both SaaS implementations and AI-driven transformation. Our team helps organizations unlock the full potential of their SaaS platforms by embedding advanced AI capabilities tailored to specific business needs. From enabling intelligent automation and predictive analytics to driving seamless integrations and ethical AI governance, we partner with clients to create scalable, future-ready solutions. Whether you’re looking to modernize your digital landscape or explore what’s next in AI-powered SaaS, Fresh Gravity can guide your journey with strategic insight and hands-on execution.
What Makes Fresh Gravity’s Workplace Culture Truly One of a Kind – A POV
July 17th, 2025 WRITTEN BY Manasi Kaushik - Marketing Manager
Written by Rupam Kumari Seth, Sr. Manager, Client Success
At Fresh Gravity, culture isn’t a word or a page in a handbook. It’s something you feel—from the moment you log in, join your first meeting, or walk into our office. It’s in the laughter echoing through Slack messages, the shared excitement before a year-end party, and the genuine “how are you doing?” from a senior who genuinely means it.
We’re a small company of around 200 people, but there’s nothing small about our spirit.
A Flat Structure, A Deep Bond
Forget about rigid hierarchies, at Fresh Gravity, we believe in accessibility. You can reach out to anyone—yes, even the executive team—without hesitation. We party with our managers, laugh with them, play games, and yet, we respect and admire them deeply. They guide us not just as mentors, but as friends, family, and well-wishers.
Unlike in bigger firms, at Fresh Gravity, you aren’t just another employee ID—you’re you, and that’s celebrated.
Festivals, Food, and Family Vibes
We celebrate everything. From Diwali to Christmas to Holi—every festival becomes a chance to come together, dress up, decorate our office, laugh, eat, and feel like one big happy family. We share meals, crack jokes, play games, and create memories that go far beyond project deadlines or sprint reviews.
Even though many of us work from different geographies, there’s one event we all count down to: the annual year-end party. It’s the one time when remote hugs turn into real ones, and we dance, sing, and celebrate not just our wins, but each other.
Appreciation, Growth, and Real Support
One of the most special things about Fresh Gravity is how you feel. Here, even your smallest achievements are noticed and celebrated. Your senior won’t let a good effort go unappreciated—they’ll highlight it in meetings, post about it, message you directly, and make sure you know your work matters. That kind of motivation is priceless.
And the growth? It’s real. You’re not boxed into a role. If you show interest, if you’re curious and passionate, Fresh Gravity supports you.
My Journey: From Code to Business
When I joined Fresh Gravity, I was purely on the technical side. But I had a dream—to move toward the business side, explore the functional aspects, and grow beyond the limits of my original role. In many companies, that would have taken years, or it may never have happened. But not here.
I spoke with my managers, who listened, understood, and, without delay, created a path for me. They taught me, mentored me, and gave me the confidence to leap. That’s the Fresh Gravity difference. They don’t just help you grow—they give you wings.
More Than a Workplace
Fresh Gravity is a place where your work brings you joy, but the people make it unforgettable. It’s where culture isn’t about fancy words—it’s about the shared lunches, the thoughtful messages, the dance circles, and the celebrations that never feel forced. It’s about being seen, heard, and valued—for exactly who you are. At Fresh Gravity, you’ll find not just a job, but a tribe. A family. A place to learn, grow, laugh, celebrate, and most of all—belong.
Looking for a culture where your identity is celebrated, and your growth is personal? Click on this link, and you might just find your place with us at Fresh Gravity.
10 Tips to Stand Out in Your Job Interview
April 9th, 2024 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: hiring, HR & Marketing, job interviews, make a positive impression, Marketing, tips
Written By Manasi Kaushik, Marketing Manager
As someone with nearly a decade of professional experience spanning diverse industries such as sustainability, events, entertainment, media, and IT, I have given many interviews and conducted quite a few as well. During this, I have gained valuable insights that set the ideal candidate apart from other candidates.
Here are ten tips that can help you stand out in your job interviews:
- Be Prepared
- Prepare answers to common interview questions and draft succinct responses.
- Find a friend, family member, stranger, or even a mirror to rehearse your answers. The more you rehearse, the less nervous you will be.
- Be like a student
- Study the job description, thoroughly read the company’s website, review its social media presence, and read up about the company as much as possible.
- In-depth research will help you understand whether you genuinely want the job, will boost your confidence, and will demonstrate to the interviewer your genuine interest in the position.
- Be Confident
- Invest in refining your communication skills, by this I do not just mean your spoken communication but also your body language.
- Cultivate confidence to convey a strong, assured presence during the interview. Whether you do this by giving yourself a pep-talk, watching a motivational video, or talking to someone who boosts you up, is up to you.
- Be Well-Dressed
- Even in virtual settings, dressing professionally not only conveys sincerity, effort, and respect for the interview process but can also boost confidence and productivity.
- According to this Forbes article, “Dressing like a professional can help you make major strides toward landing partnerships that matter, getting new jobs or unlocking new opportunities.”
- Be Tech-Ready
- In the era of virtual interviews, ensure you have downloaded the videoconferencing software to your computer in advance (if it is not one you have used before), and conduct pre-interview checks for video and audio quality.
- Ensure you have your resume and portfolio (needed for roles such as graphic designer, writer, etc.) handy in your computer to share during the interview if need be
- Make sure you place the screen in a way that you are visible from your head to your shoulders and that there is a two-finger headspace; if you do not have a clean background, you always have the option to choose a virtual background or blur your background.
- Find a quiet place for the interview where you can hear the interviewer and vice versa.
- Preferably do the interview on your laptop rather than your phone, it will save you from distractions owing to notifications from multiple apps.
- Have electricity and Wi-Fi backup, if your work will be remote this is non-negotiable.
- Be On Time
- Whether it is an in-person or a virtual interview, being punctual gives a positive first impression.
- Being on time reflects that you respect both your time and that of the interviewer.
- Be authentic
- Just because you want to impress the interviewer does not mean you should promise the stars and the moon when you cannot deliver either of them.
- Strive for ambition but not at the expense of coming across as phony.
- Be curious
- Ask insightful questions about the role, the team, and the company. Before the interview, write down several questions you want to ask, and have them ready during the interview.
- Expressing genuine curiosity shows eagerness to contribute and be part of the company.
- Be a good listener
- Make sure you allow the interviewer time to speak/finish asking their question before responding.
- It is good practice to answer questions thoughtfully rather than overwhelming the interviewer with excessive information that may have nothing to do with the question they posed.
- Be positive
- According to this article, “Employers like employees with a positive attitude because they tend to be reliable, good problem solvers, strong self-managers, and pleasant to work with for managers and coworkers alike.”
- Your attitude is how you think, feel, and approach things. A positive attitude and outlook can take you a long way.
These may feel like trivial things to do, but in the words of Vincent Van Gogh, “Great things are done by a series of small things brought together.” So, if you are in the process of interviewing for jobs, try to incorporate these strategies into your process. These strategies may not ensure a callback from every job you interview for – that depends on many things that are beyond your control – but they will set you apart from others and could open doors for you through referrals or other future opportunities. Most importantly, make sure you incorporate these strategies into your everyday work life if you wish to continue to stand out as a professional.
And, if you think you are the right fit for Fresh Gravity, please share your resume at careers@freshgravity.com.
Fresh Gravity Celebrates Nine Years of Success and Growth
April 9th, 2024 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: Anniversary, Celebration, HR & Marketing, Marketing
Written By Manasi Kaushik, Marketing Manager
We are thrilled to share that on April 8th we celebrated the ninth anniversary of Fresh Gravity’s founding. It’s an incredible milestone that wouldn’t have been possible without the hard work, dedication, and unwavering commitment of the Fresh Gravity family.
We would also like to thank all our clients and partners for trusting us. Thank you for your spirit of collaboration and continued support.
To many more years of success and growth!
Here are some photos from the celebrations in our Pune office.
To stay up-to-date with our company updates, partner news, industry insights, event highlights, thought leadership perspectives, and more, follow us at Fresh Gravity’s LinkedIn Page.
Investing in Women’s Health – IWD Special
March 12th, 2024 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: HR & Marketing, international women's day, prevention, women, women's health
Written By Manasi Kaushik, Marketing Manager
On Friday, March 8, 2024, I had the good fortune of attending a session on Breast Cancer Awareness organized by Fresh Gravity to commemorate International Women’s Day (IWD). The reason I use the words “good fortune” is because after listening to the impactful session by Dr. Vaidehi Marathe – an Obstetrician, Gynecologist, and Infertility Specialist – I realized that the majority of women in India still live with minimum-to-no knowledge about how to take care of their health, and even when they know something is wrong, the fear of judgment/shame makes them postpone getting themselves checked till it’s too late.
The fact that many women put their needs and health last is something I have seen and experienced firsthand with friends and family but listening to Dr. Vaidehi recount multiple incidents cemented my belief in the fact that adversities can be avoided if the right preventative measures are taken at the right time. With this in mind, I wanted to share some valuable insights that Dr. Vaidehi bestowed upon the Fresh Gravity women –
FACTS
- The most common cancers among women
- Breast Cancer
- Cervical Cancer
- Colorectal Cancer
- Uterine Cancer
- Lung Cancer
- Factors that increase the risk of breast cancer
- Family history i.e., if more than one woman in your family – your mother, sister, maternal grandmother – had cancer, it might increase your chances of getting it too
- Personal History – if you have had breast cancer or a breast disease (such as fibrocystic breast disease) you might be at a higher risk of getting breast cancer
- Lifestyle – a sedentary lifestyle causes many illnesses, not just cancer. If you do not do it already, make sure you incorporate some form of exercise in your daily routine. Whether it is a 30-minute walk, a yoga class, Pilates, swimming, or working out at the gym, is up to you.
- Pro tip: make sure you choose a form of exercise that you enjoy; it will help you sustain it
PREVENTATIVE MEASURES
- Monthly Self Breast Examination
- Self-Breast Examination or SBE is a way for women to examine their breasts and check for lumps. A monthly practice of this will make the examiner more susceptible to changes or growing lumps. This is important because early detection of any kind of abnormality is easier to treat. Another important thing to note here is that most lumps detected during the SBE are not cancer.
- WHO should do it: All women above the age of 20
- WHEN to do it: Women in their reproductive years should do the SBE a week after their menstrual cycle is over and women who have irregular periods or are menopausal can fix one date every month to do the Self Breast Examination.
- HOW to do it: There are two ways to do the exam – look and feel. Here is a short video by Dr. Vaidehi demonstrating the perfect way to do an SBE
- Self-Breast Examination or SBE is a way for women to examine their breasts and check for lumps. A monthly practice of this will make the examiner more susceptible to changes or growing lumps. This is important because early detection of any kind of abnormality is easier to treat. Another important thing to note here is that most lumps detected during the SBE are not cancer.
- Get HPV vaccine to prevent cervical cancer
- According to this report, cervical cancer ranks as the second most frequent cancer among women in India and the second most frequent cancer among women between 15 and 44 years of age. More than 99% of cervical cancer is caused by Human Papillomavirus or HPV. BUT did you know that there is an HPV vaccine that can prevent this disease? There are three types of HPV vaccines that women can take, however, please check with your gynecologist which vaccine is right for you and when you should take it –
- Cervavac covers four virus strains (Type 6, 11, 16, 18) and is for females between the ages of 9-26
- Gardasil 4 prevents four virus strains (Type 6, 11, 16, 18) and is for women between the ages of 9-45
- Gardasil 9 covers nine virus strains (Type 6, 11, 16, 18, 31, 33, 45, 52, and 58) and is for females between the ages of 9-26
- According to this report, cervical cancer ranks as the second most frequent cancer among women in India and the second most frequent cancer among women between 15 and 44 years of age. More than 99% of cervical cancer is caused by Human Papillomavirus or HPV. BUT did you know that there is an HPV vaccine that can prevent this disease? There are three types of HPV vaccines that women can take, however, please check with your gynecologist which vaccine is right for you and when you should take it –
- Yearly check-ups
- As they say, prevention is better than cure. Schedule yearly check-ups for yourself so that it becomes part of your yearly routine, which can help you avoid unexpected/unwelcome surprises. It is said there is power in numbers, so one way to stick to this practice is to team up with friends and/or family and get the checkups done together. According to Dr. Vaidehi, here are some tests that you should do every year –
- Complete blood count test, blood sugar, Lipid Profile, kidney and liver function test, Serum Iron test, Vitamin D3 and Vitamin B12, and Thyroid Stimulating Hormone (TSH) test
- Pap smear
- Sonography for women under the age of 40
- Mammography for women above the age of 40
- As they say, prevention is better than cure. Schedule yearly check-ups for yourself so that it becomes part of your yearly routine, which can help you avoid unexpected/unwelcome surprises. It is said there is power in numbers, so one way to stick to this practice is to team up with friends and/or family and get the checkups done together. According to Dr. Vaidehi, here are some tests that you should do every year –
Please remember that everybody is unique and so their needs will be unique too. Therefore, consult your gynecologist about what your individual needs might be, and let this blog serve as a reminder for you to take your health seriously.
Drawing from this year’s IWD theme, ‘Invest in Women: Accelerate Progress,’ invest in your self-care, which includes physical, mental, and emotional health to accelerate progress at an individual level and beyond. Lastly, remember that there may be a gazillion things that are high on your priority list, but your health should always be #1!
P.S. If you want to learn more about women’s health, please follow Dr. Vaidehi on Instagram @ gynaesakhi.
Please share this with other women who would benefit from this information!
Employee Appreciation – Today and Every Day
March 1st, 2024 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: best work culture, collaboration, employee, employee appreciation, employee centric, HR & Marketing, teamwork
Written By Manasi Kaushik, Marketing Manager
Over the past year, I have had the privilege of interacting with various Fresh Gravity employees across all geographies. It has been heartwarming to hear positive feedback about our culture across the board. So, on Employee Appreciation Day, I wanted to write down a few words from my interactions with my colleagues on what they said about our leadership team, our culture, and each other.
Here are some truly remarkable things they said –
- Aditya Agarwal from the Client Success Capability team said, “[I] love the open culture and helping attitude of fellow team members. Take ownership, and [the] sky is the limit at Fresh Gravity!”
- Aditya Sehgal from the Data Management Capability team said, “Being associated with Fresh Gravity for over 6 years has been an incredible journey filled with growth and fulfillment. I have had the privilege of working with industry experts and leaders who have not only helped me enhance my skills but have also provided a platform for creative thinking and problem-solving. Their support has been instrumental in my personal and professional growth.”
- Ashish Rawat from the Data Management Capability team said, “I embarked upon my Fresh Gravity journey in 2020. From Day 1 till now, I have always felt that Fresh Gravity has an employee-centric culture…Fresh Gravity serves as a hub for brainstorming for me because we not only implement solutions for clients here but also design and develop new products, upskill, celebrate each other’s achievements, and uplift one another…I am happy to be surrounded by an impactful leadership team that consistently encourages, empowers, and motivates me.”
- Dee Babaria from the Support Functions team said “From shared successes to overcoming challenges, the camaraderie among my coworkers has made every moment worthwhile. Working alongside my colleagues has been a journey filled with collaboration, support, and growth. I’m grateful for the collaborative spirit that defines our company culture, making every project a team effort.”
- Ganesh Kudale from the Data Management Capability team said, “One of the things I really appreciate about FG is the collaborative work environment. Team members are always willing to support one another, share knowledge, and work together. This creates a strong sense of mutual trust and a productive atmosphere.”
- Hardik Singhavi from the Data Management Capability team said, “The exposure I have got at FG is unmatchable. I have had the chance to work with brilliant teammates and industry leaders which has helped me enhance my professional as well as personal skills.”
- Michelle Tutino from the Operations team said, “I love that we have such a kind and hard-working bunch. The culture at FG has been so well maintained since inception and it seems everyone is ready to roll up their sleeves to help anyone for the betterment of Fresh Gravity’s success, which in turn, is our success.”
- Monalisa Thakur from the Data Management Capability said, “FG emphasizes value on relationships – whether professional or personal. At FG, I get to work with quality people [who] irrespective of designation, experience, and expertise, are super helpful. I learn from them every single day.”
- Prathmesh Palande from the Data Science and Analytics Capability team said, “The sheer amount of transparency and an extremely flat hierarchy helps every one of us working with Fresh Gravity achieve a sense of comfort and enhanced levels of productivity due to quick information flow intra and inter-teams. The best part is that help is always offered at Fresh Gravity.”
- Rupam Seth from the Data Management Capability team said, “The people at Fresh Gravity are incredibly motivating and have constantly inspired me.”
- Shraddha Thorat from the Data Management Capability team said, “Throughout my time here, I have seen Gravitians work together as a team. Everyone around me is helpful. The important thing about Fresh Gravity, in my opinion, is the team’s attitude toward problem-solving. The focus is always on solving the problem together and learning from it, instead of blaming anyone. I think this is the most important thing to grow together and succeed in any field.”
- Steve Slaton from the Data Management Capability said, “I have been at Fresh Gravity for 5 years, and it has been a tremendous blessing in every way! Our executive leaders set a great example of being forthright in communication and approachable at any time and are incredibly supportive. All the teammates I have worked with are impressive in their skills, and exemplary in their teamwork. And we have fun too. FG = amazing!”
I kept wondering what that magic bean is that has helped grow this collaborative and supportive culture at Fresh Gravity and got the answer from Sudarsana Roy Choudhury, Managing Director of the Data Management Capability who said, “Fresh Gravity prioritizes…[creating] a supportive environment for its employees. At the center of our system, we have our employees.”
And there you have it, the most truthful reason for Fresh Gravity’s successful culture is the fact that the company’s core belief is employee centricity.
Employee Appreciation Day is not just a one-day event but a consistent commitment to fostering a culture of gratitude. The fact that so many of our employees believe in our culture and have benefited from it over the years is a testament to our everyday appreciation of our team. At Fresh Gravity, every day is Employee Appreciation Day.
If you are someone who values a positive, supportive, and collaborative work culture and believe you would be the right fit for Fresh Gravity, please feel free to share your resume with us at careers@freshgravity.com.
Fostering Employee Loyalty in a Hybrid Work Environment – a POV
November 14th, 2023 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: career, culture, employee, HR & Marketing, loyalty, Marketing, Professional growth, winning, work family
Written By Manasi Kaushik, Marketing Manager
I joined Fresh Gravity in September 2021, right in the middle of the 2nd wave of the pandemic. While I had been working as a freelancer for clients in the US and India for over a year, this was my first full-time job that was remote.
In previous interactions with clients as a freelancer, the nature of the job was purely transactional. I would either get an email or we would connect over Zoom to discuss the scope of the work and that was that. There wasn’t anything personal and honestly, I felt zero sense of connection or allegiance towards them. In a rapidly changing world fueled by competition and filled with uncertainty, it is hard to build a sense of connection and that becomes 100 times harder when you are working remotely and have never entered the office space or met your manager and colleagues in person.
I came to Fresh Gravity with the same mindset. Having zero expectations for it to be anything more than purely transactional. But, boy, was I wrong!
Here is why:
Made to feel valued – Within my first week of joining, I received a welcome basket. While you may think this is a no brainer and that a lot of firms today do this and there are statistics that indicate corporate gifting is on the rise¹, for me it was a first and it made me feel special and valued
Appreciation from seniors – At Fresh Gravity, I have always been acknowledged for the work I do. I remember my first Zoom interaction with one of the leadership team members who told me that our CEO had spoken to him about me and was happy that I had joined the team. From then till now I have had multiple instances of being lauded for my work and work ethic and I genuinely believe that it is precisely this type of environment, leadership, and mentorship that drives me to do better
“Social 5” – Sometimes, before starting an internal meeting, we take 5 minutes to check in and chat about our weekend plans or anything new happening in life. This is what I like to call “Social 5”. On days with excessive workload, this 5-minute conversation feels so refreshing
Tribes that align with your vibe – We have Slack groups for artists, foodies, fitness enthusiasts, personal finance and more – basically name a thing of interest outside of work, and you will probably find your niche tribe within the firm. These groups have given me (and I am sure others like me) a chance to connect with each other on a holistic level
Personalization – I attended my first off-site meeting in December 2022 where I met the people, I had been interacting with for over a year. Everyone got a Beats speaker and chocolates as gifts and since I am vegan, I gave my chocolates to another colleague. But one of my colleagues from HR had specially ordered vegan chocolates for me and had he not done that, it honestly would not have mattered but because he did, it really warmed the cockles of my heart and made me feel extremely grateful. So, what I am trying to say is that it really comes down to the little things
To me, loyalty is a two-way street where, as an employee, I have a genuine concern for the well-being of my colleagues and my company, and at the same time, my company fosters a supportive and rewarding environment for me and other employees. I believe Fresh Gravity has flawlessly exemplified this principle. Like Maya Angelou rightly said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I am grateful that at Fresh Gravity, I have always felt heard, seen, and made to believe that I am an integral part of our work family.
If you’re someone who values loyalty and are looking to join a company that values its employees, send us your CVs @ careers@freshgravity.com
Personal Branding – The Door that Opens Many Doors
May 24th, 2023 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: brand, HR & Marketing, Marketing, why
Written By Manasi Kaushik, Marketing Manager
“Your brand is what people say about you when you are not in the room.” – Jeff Bezos
Last week I had the privilege to moderate a company-wide session on ‘Personal Branding’ with my esteemed colleague, Nischala Murthy Kaushik. Nischala is not only the Chief Marketing Officer (CMO) at Fresh Gravity, but she is also among the Top 20 voices in India on LinkedIn, a content creator (writer, speaker {industry, academia}, podcaster), a mother, and an Indian Insitute of Management (IIM) alum. She is someone who has successfully built a personal brand for herself.
The session revolved around Nischala’s journey in building her personal brand, the benefits of having a strong personal brand, and some key tips to keep in mind while building a personal brand.
Here are my key takeaways from the session:
- Know your why
Before you even begin building your personal brand, you should answer the question why you want to build a personal brand. Is it to attract the right kind of employers, or express your thoughts and ideas, create a legacy or a network, or pay it forward? What do you want the outcome to be? The clearer your why is, the easier it will be for you to achieve your goal.
- Know your who
What kind of audience do you want to target? It will be easier to answer this question if you are clear about your why.
- Begin with the end in mind
Ask yourself what you would like to be known for in the next 12-18 months (about 1 and a half years) and walk backward from there. Think about the future, not the past.
Create a comprehensive plan to authentically share your ideas, insights, and experiences in channels that are relevant to your brand creation. For example, if you work in the technology sector and aspire to be known as a thought leader, your plan can encompass publishing content (blogs, infographics, points of view, videos, etc.), speaking at events, open source contributions, filing for patents and contributing towards the technology community.
- Put in the effort
As per the plan you have outlined, work on developing your own insights and content to create and strengthen your personal brand. Earmarking time on a regular basis to work on your plan will be critical. If you do fall off course, nudge yourself to get back on track.
- Give it time
Like most things, building a strong personal brand takes time. To paraphrase from the documentary on the book, ‘The Secret’, we often stop watering a plant just before it is about to germinate thinking that nothing is happening, when in fact, it is just on the brink of growth. Don’t do that to the seed that is your personal brand. Be patient.
- Consistency is key
In the beginning, you may feel like Sisyphus*, wherein carrying forward this task of building your personal brand, without seeing many results, may seem meaningless and futile but if you stick with it and are consistent in your practice, it is bound to bring you desired results.
Bonus tip: Make sure you track your progress every few months to see if your strategy is working or not. Then, continue doing the things that work and replace the things that don’t work with something different.
While you may contemplate whether personal branding is for you or not, the benefits of building a strong personal brand for professionals in this day and age cannot be disputed.
Personal branding, if done right, can open many doors such as –
- Building a strong professional network
- Opportunities to speak at events
- Invitations to industry events as a jury member
- Awards, recognition, and exclusive memberships
- Newer career prospects
What are your thoughts on personal branding? Share with us in the comments section below.
Stay up to date with updates from Fresh Gravity by following us on LinkedIn.
*According to the Greek myth, Sisyphus, a mythological hero, was condemned for eternity to roll a rock up to the top of a mountain, only to have the rock roll back down to the bottom every time he reached the top, leaving Sisyphus to start over. Albert Camus, a French philosopher, suggests that Sisyphus’ ceaseless and futile labor is a hideous punishment.
[Src. https://en.wikipedia.org/wiki/The_Myth_of_Sisyphus/]
How to Automate Your Clinical Study Build
January 4th, 2023 WRITTEN BY Manasi Kaushik - Marketing Manager Tags: Analytics & ML, blogs, clinical, Life Sciences
Written By Manasi Kaushik, Marketing Manager
Last month I lost a friend of mine to ovarian cancer. While I hadn’t been in touch with her in the past few years, I did often think of her and always thought she was going to do amazing things in life. So safe to say, this news came as a shock to me. Later, I learned that there is no cure for ovarian cancer and that there are ongoing studies to find a cure but that this may take years. A primary cause of this delay, I’ve come to understand, is the amount of time a clinical trial process takes.
This market gap presents an opportunity for companies to use technology and innovation to develop solutions to accelerate the clinical trial process. Hence, I was looking forward to speaking with Kedar Deshpande (KD) who is the Senior Director for Clinical Data and Analytics at Fresh Gravity and has been working in this space for over 17 years. In this piece, we learn about Kedar’s perspective on how innovation and technology can help significantly fast-track the clinical trial process.
MK: For the benefit of anyone reading this blog, can you explain what CSAT (Clinical Study Automation Tool) is?
KD: CSAT or the Clinical Study Build Automation Tool is an end-to-end platform built to design and develop all the components of a clinical study build process in a single click.
Essentially, CSAT is a one-stop solution for all things related to a clinical study including the clinical protocol document. CSAT uses innovation as well as leverages the latest technologies to make the clinical study build process faster, and more efficient while ensuring improved quality.
This tool utilizes Natural Language Processing (NLP) and Machine Learning (ML) to extract the contents of the protocol and auto-predict, recommend, and generate the set of eCRFs (electronic case report form), edit checks for the study protocol, along with generating an EDC (Electronic Data Capture) importable file. The tool also auto-generates the SDTM (Study Data Tabulation Model) mapping and SDTM executable program to ensure the data transformation is complete.
MK: What, according to you, is the need for it?
KD: The current way of designing a clinical study is manual, skill-dependent, and resource-intensive.
According to clinicaltrials.gov data, there are 40K+ new clinical studies conducted each year and for every trial 14 weeks are spent just on the study build for EDC. The manual effort for each study build could amount to 700-man hours, not to mention the steep costs.
Fresh Gravity’s CSAT can help reduce the effort by 80% thereby saving around 500-man hours per study. If we were calculating for a sample of 300 trials, 150k hours would be saved which could also translate into saving 1 million dollars, thereby increasing productivity and profitability.
MK: Who can benefit from this tool and how?
KD: In my opinion, all CROs (Clinical Research Organizations), Pharmaceutical companies, FSP partners, and Bio-Tech companies stand to gain from the CSAT tool. In the long run, it will also be beneficial to patients.
The benefits of the tool are two-fold:
- Faster go-live, which means earlier First Patient In (FPI) and faster availability of the SDTM datasets for analysis
- Niche skilled people can utilize their time more efficiently by focusing on the complicated things to be handled in the process of clinical trial
MK: What has been the most exciting part about working on this solution?
KD: What really drives me and is also the most exciting part for me is helping make newer medicines and drugs available to humankind at a faster pace. By bringing in innovative technology, we are helping bring new drugs to market faster.
MK: What are some of the things you are looking forward to in 2023 in terms of how CSAT could evolve/be a game changer?
KD: I believe that CSAT is going to be a game changer and will bring disruptive changes to the industry by drastically reducing the time it takes for some of the key processes in a clinical trial. I am looking forward to seeing the clinical industry adopt this kind of automation much like other industries have been doing for over a decade and are reaping the benefits.
MK: How can Fresh Gravity help in bringing about this change?
KD: By partnering with an increasing number of pharma companies, together we can revolutionize the way clinical trials are conducted and significantly reduce the go-to-market time and cost of drugs, which eventually will benefit patients in need of these medicines.
To learn more about CSAT, please write to Kedar Deshpande at kedar.deshpande@freshgravity.com or click here to read more.