From Data to Decisions: Discover ZoomInfo’s Ready-to-Use Reltio MDM Integration

Written by Ashish Rawat, Sr. Manager, Data Management 

In customer data management, where data–driven business decisions are pivotal, effectively harnessing and utilizing data is a necessity. Availability of data is no longer a problem for firms, but the identification of relevant information among vast amounts of data is certainly a puzzle. To address this critical need, Fresh Gravity, in partnership with Reltio Inc. and ZoomInfo, has developed a pre-built integration between Reltio and ZoomInfo, providing seamless data enrichment of your enterprise Master Data. 

Data enrichment empowers businesses to unlock the full potential of their customer data by layering in trusted insights from reliable third-party sources. Beyond simply filling gaps, enrichment adds critical attributes and relationships that transform raw records into complete, actionable profiles. In the context of Master Data Management (MDM), this process ensures organizations are working with accurate, consistent, and up-to-date information. The result is higher data quality that drives smarter business decisions, supports regulatory compliance, and enables personalized, customer-centric experiences that fuel growth and loyalty. This pre-built integration is designed and developed to enrich customer data, both for the B2B and B2C dataspace. 

• The B2B dataspace encompasses critical customer information about organizations, extending far beyond basic identifiers. These datasets typically include firmographic details (such as industry, size, and location), financial metrics, corporate hierarchies, and other key attributes that provide a 360° view of a business. When structured and managed effectively, this information becomes the foundation for stronger customer insights, improved segmentation, and more informed decision-making across the enterprise. 
• The B2C dataspace centers around individual consumer information, bringing together data that enables a deeper understanding of people and their behaviors. This often includes demographic details (age, gender, income, location), contact information, behavioral signals (such as purchasing patterns, digital interactions, and channel preferences), along with lifestyle and interest indicators. When managed effectively, these data points provide organizations with the insights needed to segment audiences, deliver personalized experiences, and drive stronger engagement and conversion. 

Reltio-ZoomInfo Pre-Built Integration 

This integration is designed in accordance with Reltio’s Customer Data (B2B & B2C) velocity pack, which maps ZoomInfo data points to industry–specific data models. It also empowers the user to customize the integration to fulfill their business needs. This integration is built on top of Reltio Integration Hub (RIH), which is a component of the Reltio Connected Customer 360 platform. 

This pre-built integration supports the following modes of data enrichment: 

• Batch enrichment with a scheduler or API–based triggers 

• Real–time enrichment leveraging Reltio’s integrated SQS queue 

• An API–based trigger for on-demand enrichment. This can be useful for UI button-based integration 

• Monitoring an automated process to ensure records registered for regular updates are constantly refreshed

Why Fresh Gravity + ZoomInfo + Reltio = Smarter Customer Data 

When it comes to mastering customer data, success isn’t just about connecting systems—it’s about doing it the right way. That’s where Fresh Gravity’s expertise in Master Data Management (MDM) and our integration with ZoomInfo’s global database come together to deliver unmatched value. 

Our approach is grounded in implementation best practices, ensuring every deployment is reliable and future-ready. By seamlessly connecting with ZoomInfo’s expansive and trusted dataset, organizations can enrich their records with highly accurate, comprehensive insights that fuel better decisions. 

Performance is another cornerstone. With optimized RIH recipes, businesses can expect lightning-fast processing, efficient task utilization, and rock-solid reliability—even when handling high-volume data environments. And because data needs evolve as companies grow, the solution is built with scalability at its core, supporting everything from routine updates to large-scale enrichment projects. 

What truly sets this integration apart is the effortless setup and smooth alignment with Reltio MDM, minimizing disruption while delivering immediate value. Once in place, users benefit from an intuitive interface that simplifies complex data operations, allowing teams to focus on insights rather than mechanics. On top of that, detailed logs, real-time statistics, and automated notifications provide complete transparency, so teams are always informed and in control. 

In short, this isn’t just an integration—it’s a smarter, faster, and more scalable way to unlock the power of enriched data and take customer intelligence to the next level. 

Why This Integration Delivers More Than Just Data 

At the heart of this integration is a set of powerful features designed to simplify, optimize, and future-proof the way organizations manage enrichment. 

• The integration takes a unified approach to data, bringing both B2B and B2C enrichment into a single solution. Businesses also gain the flexibility to run enrichment in potential match only mode, ensuring accuracy when exact matches aren’t available. 

• The platform is highly configurable, with customizable transformations and properties that make it easy to adapt to unique business needs. Built with scalability in mind, it incorporates RIH task optimization and Workato-approved best practice recipes to deliver performance and reliability, even under demanding workloads. 

• Maintaining trust in data is just as important as enriching it, which is why the solution includes recertification capabilities to continuously validate accuracy over time. To support transparency and control, teams can access detailed logs, real-time statistics, and proactive email notifications, keeping them fully informed at every step. 

Together, these features create a foundation that not only enriches data but also makes it more trustworthy, actionable, and aligned with business goals.

Key Technologies Powering the Reltio-ZoomInfo Integration 

Reltio MDM: Connected Data Platform 

Reltio is a cutting-edge Master Data Management (MDM) solution that enables an MDM solution with an API-first approach. It offers top-tier MDM capabilities, including Identity Resolution, Data Quality, Dynamic Survivorship for contextual profiles, and a Universal ID for all operational applications. It also features robust hierarchy management, comprehensive Enterprise Data Management, and a Connected Graph to manage relationships. Additionally, Reltio provides Progressive Stitching to enhance profiles over time, along with extensive Data Governance capabilities.  

Reltio Integration Hub: No-Code, Low-Code Integration Platform 

Reltio offers a low-code/no-code integration solution, Reltio Integration Hub (RIH).  RIH is a component of the Reltio Connected Customer 360 platform, which is an enterprise MDM and Customer Data Platform (CDP) solution. RIH provides the capabilities to integrate and synchronize data between Reltio and other enterprise systems, applications, and data sources. 

ZoomInfo 

ZoomInfo is a leading go-to-market intelligence platform that empowers businesses with accurate, real-time data on companies and professionals. By combining firmographic, demographic, and behavioral insights with advanced analytics, ZoomInfo helps organizations identify the right prospects, enrich customer records, and accelerate revenue growth. Its trusted datasets and automation capabilities make it a go-to solution for driving smarter marketing, sales, and data management strategies.  

Join the Data Revolution

Ready to take your data strategy to the next level? Discover the full potential of the new ZoomInfo Integration for Reltio MDM, designed and developed by Fresh Gravity. Contact us for a personalized demo or to learn how this revolutionary tool can be a game-changer for your business. 

For a demo of this pre-built integration, please write to info@freshgravity.com