February 20th, 2025 WRITTEN BY Fresh Gravity Tags: data management
Fresh Gravity has developed the first-ever pre-built integration of Reltio MDM with ZoomInfo that delivers robust data enrichment across two key customer audiences: B2B (Business-to-Business) and B2C (Business-to-Consumer). This integration helps businesses gain a holistic 360-degree view of their customers, driving more informed decision-making and deeper insights.
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Written by Neha Sharma, Sr. Manager, Data Management As the digital landscape rapidly evolves, Software as a Service (SaaS) is entering a new era—one where Artificial Intelligence (AI) is not just an enhancement but a foundational driver of transformation. Once celebrated primarily for its scalability and operational efficiency, SaaS is now emerging as a platform […]
Written by Rupam Kumari Seth, Sr. Manager, Client Success At Fresh Gravity, culture isn’t a word or a page in a handbook. It’s something you feel—from the moment you log in, join your first meeting, or walk into our office. It’s in the laughter echoing through Slack messages, the shared excitement before a year-end party, […]
Written by Monalisa Thakur, Sr. Manager, Client Success The Million Dollar Mistake That Never Happened In 2022, a major U.S. financial institution found itself under federal investigation following concerns that its mortgage approval algorithms were unintentionally discriminating against an important segment of the population. Internal data showed that Black and Latino borrowers were disproportionately denied […]
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